Business Strategy Articles
Interactive Trends – Custom Content Management (CCM)
by Erin Anjolie Green
In the beginning of the internet everyone was impressed that your business even had a website. Now if you don’t people look at you rather funny. One of the biggest challenges with running an effective site is the constant expiration of content.
Interactive Trends – Evolution of Security
by Erin Anjolie Green
Security in our daily lives has simply evolved as the need has arisen. We’re more careful about throwing away documents with personal information and we’ve learned to memorize complex passwords with upper/lower case characters, numbers and symbols. The question is has our business followed the same evolution?
Interactive Trends – 3 Steps to Online Success
by Erin Anjolie Green
Online commerce numbers are sky rocketing. Literally billions of dollars are being made. Almost every good or service imaginable is available over the internet and businesses are fighting furiously to position themselves to get their share. The problem is how. How do businesses set themselves up for success online?
Interactive Trends – Multilingual Websites
by Erin Anjolie Green
The phrase, "you need to speak your client’s language" was coined many years ago and usually means that it's important to understand your client and to present ideas to them on their terms. In the past 20 years we've seen a revolution in the way the world does business and people across the globe connect.
Digital Employees: The Next Business Revolution
by Erin Anjolie Green
Businesses are always in need of great employees. Unfortunately, finding a great employee can be tedious and require a great deal of luck. To get around that problem many businesses are now hiring digital employees. What is a digital employee you ask? Click the link to find out.
In Your Sites: Avon Site Analysis
by Susan Plonka
Avon has set up two ways to buy its products online, one directly from the company (Avon.com), and one through fairly standardized Web sites for its sales representatives (YourAvon.com). In effect, Avon is competing against its Avon ladies.
Build It and They Won’t Come:
Why You Need an Integrated Marketing Plan
by Melissa Darnay
In the early days of the Internet, just having a website was cause for celebration. But like everything else Internet-related, the rules are changing faster than coders can key in ones and zeroes. Now a successful ecommerce site must do more than just show up; it must also have a fully integrated marketing plan.
Search Engine Marketing: Understanding What the Fuss Is all About
by Melissa Darnay
Imagine standing on the beach as the waves lick your toes. If the weather doesn’t change, you’ll be fine. But something has changed. Search engine marketing is no longer a little wave that just affects a tiny portion of the population—it’s a tsunami that is taking over the world. Unless you’re prepared, you won’t just get wet, you’ll be washed out to sea.
