Integrate Your MarketingSelling online can increase your sales, both online and off.
If you're not selling your stuff online, then you're missing out. Not only will Internet sales bring in more revenue, but it will help bump up your current channel's sales as well.
| Here are some important stats: |
| >> 24% of offline sales are influenced by the web |
>> Customers that shop both online and off spend up to 68% more than traditional shoppers |
| >> Americans spent $106.5 billion online in 2004 |
| >> The Internet influenced another $180.7 billion of offline spending the same year |
When you sell your stuff through more than one channel, it's important to track cross channel promotions. By understanding how your online channel affects other channels, you can spend your marketing dollars more wisely.
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You may not want to sell online, but your competition is already there.
