Interact with Your CustomersAlthough you may not be Internet-savvy, your customers are.
Your website is more than just an online business card-it's a way to interact with your customers. And what's more, people EXPECT functionality. If they're your customer, they want to access their account online. If they're not your customer yet, then show them how you can make their life better, easier, or more interesting.
| Here are some ways you can interact with your customers: |
| >> Allow them to shop online |
| >> Give them access to their password-protected account information |
| >> Send them info about events and specials in an e-Newsletter |
| >> Show streaming video to capture their attention |
| >> Use flash presentations to explain things quickly and easily |
Sites with rich media are 8 times more effective than sites with static text and photos. That means if your website or online ad is just sitting there, you're losing customers.
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Remember, if you're not interacting with your customers, your competitors are!
